Inside the Metaverse’s Hottest Fashion Firm

André Leon Talley's Impact, Walmart's New Activewear Line

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 29, 2022 RTFKT's founders spoke with BoF's Marc Bain about virtual fashion, their plans for the metaverse and their acquisition by Nike. André Leon Talley's achievement was a powerful symbol for fashion's Black professionals, writes Jason Campbell ahead of a memorial for the late Vogue editor. Walmart is launching an activewear line with former Milly designer Michelle Smith, the latest mass retailer to make moves in the category. Digital elements are taking their place alongside photography, fashion shows and store design as a way for brands to tell their story. Applications for BoF's Black Journalists Fellowship are due on Apr. 30. Apply Now. Plus, learn from Alexander Zhang, mayor of DAO Friends with Benefits, at the BoF Professional Summit on May 4, 2022. Register for the livestream today.

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TECHNOLOGY For RTFKT and Nike, Sneaker NFTs Are Just the Start By Marc Bain

RTFKT hasn't slowed down since Nike acquired the company last year. Its founders have a bold vision for their brand's future as they seek to bridge the digital and physical worlds. READ MORE

WORKPLACE & TALENT What André Leon Talley Means to Black People By Jason Campbell

The rare Black editor worked behind the scenes to promote Black talent, but ultimately it was the symbolism of his achievement that meant the most for Black people, writes Jason Campbell. READ MORE

TECHNOLOGY Digital Worlds Are the New Frontier in Fashion Storytelling By Marc Bain NFTs, video games and virtual experiences are giving fashion businesses new tools to build the fantasy around their brands and products. READ MORE

TOPICS Walmart Launches Love & Sports, a New Activewear Brand By Chavie Lieber The apparel giant tapped SoulCycle master instructor Stacey Griffith and former Milly designer Michelle Smith to lead the label. READ MORE

BEAUTY Madison Reed Raises $33 Million With an Eye on Brick and Mortar By Diana Pearl Armed with a new funding round, the hair colour brand plans to open up 20 more of its Colour Bars in 2022. READ MORE

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NEWS BRIEFS Amazon Projects Slower Growth, Raising Fears of Consumer Letdown Shopify's Downtrodden Stock Faces New Test as Analysts Turn Sour Walmart-Backed Flipkart to Test Web3, Metaverse Expansion Report: Kering Aims To Raise At Least €1 Billion in Bond Sale Unilever Warns of More Price Hikes as Cost Pressures Build

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Explore Jobs at Ermenegildo Zegna Group Global opportunities with Ermenegildo Zegna Group include a Corporate Copywriter in London, a Head of Corporate Visual Merchandising and a Junior E-Commerce Specialist in Milan, a Junior Project Manager in New York and a Merchandiser in Shanghai. Originally founded in 1910 as a wool mill by Ermenegildo Zegna, the brand is today a global luxury group, with a product offering that includes ready-to-wear lines, accessories, eyewear and fragrances, as well as fabrics used by much of the luxury sector. Led by the third generation of the family, Zegna now employs over 6,500 people globally. VIEW JOBS

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