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WHAT YOU NEED TO KNOW TODAY: TUESDAY, APRIL 5, 2022

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The Future of Marketplaces in Fashion
"Marketplace platforms of tomorrow will bear little resemblance to the legacy experience of a digital marketplace as just one big product catalogue," says Holden Bale, global head of commerce at Huge.

In its latest research report, creative agency Huge predicts:
  • Marketplace advertising networks will offer three times more advertising options than traditional retail media.
  • In 5 years' time, up to 25 percent of large multi-brand retailers will commercialise their own delivery infrastructure to sell to other brands.

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