| My first crack at leadership, in the garage-band days of starting Politico, was often a disaster: I had two speeds — fast and faster — and it drove others nuts, Axios CEO Jim VandeHei writes. - No wonder we soon had a reputation as a sweatshop with a high burnout rate.
Why it matters: Since then, a revolution has unfolded, with soft power replacing hard power, EQ trumping IQ, purpose rivaling profit. It is upending how everyone leads — including me. You simply cannot be a leader at any level for very long if you don't adapt to these new realities with a soft-power mentality. My backstory: I was a political reporter — self-absorbed, as reporters are — when I quit The Washington Post in 2006 to start a media company with two friends. My wife, Autumn, named it Politico, and I became the CEO. We turned an on-the-fly idea into a valuable company with 500 people, including reporters around the world. - My "business school" was screwing up. The first time I had to let someone go, I totally botched it. But using journalistic tools, I became a student of what works, what motivates people, and how to get the best from them.
- Ten years after launching Politico, we started Axios. Five years later, our team is 400+. I took everything I'd learned by doing it wrong — and turned it toward building a company that has tons of ambition and insists on excellence, but with humanity cooked in.
🧠 Here are my 3 biggest discoveries that will help you think about deploying soft power in life and leadership: - Be a killer with humility: There's no substitute for talent. But you'll hit a low ceiling fast if you're not humble enough to put others before yourself.
- Ditch jerks fast: This is true in life and business: Self-centered, egotistical asses are cancerous. Cut 'em out before their badness spreads — and infects you.
- Candor rules: Quit being indirect. So many people dance around hard discussions out of fear or insecurity. It's time wasted. There's magic in polite, direct, transparent conversations. Try it.
The bottom line: If you try to lead today with a "Mad Men" mentality, or work at a company run like that ... stop. | 
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