You always remember your first... I'm talking about investments, of course. What did you think I was referring to? I bought my first stock in 1990. It was Harley-Davidson (NYSE: HOG). I bought 50 shares at $12. Three months later, I sold it at $18. Stock trading commissions were $49 per trade, so I made a cool $202. A few years later, my wife worked at a household-name consumer goods company. The company was doing okay, but it had some upcoming initiatives I thought would work well. The company was privately owned, so there were no shares to buy. I discovered that it had bonds. I knew very little about bonds at the time, but I wanted in on this company. As I dug into the financials and learned more about bonds, I remember thinking, "You're telling me that I can buy this bond for $820 and in three years, I'll receive $1,000 - all while being paid 7.25% per year? I am definitely in." You see, bonds are very different from stocks. When you own a stock, you have an ownership stake in the company. And your fortunes are tied to those of the company. When you own a bond, you do not own a piece of the company. You are a creditor of the company. A bond is a loan - and loans must be paid back. Pretty much the only time those loans are not paid back is if a company goes bankrupt. I bought the bonds. And right on time, at maturity, I received $1,000. Now, here's the thing about bonds. Those initiatives the company had that I was excited about didn't work out as well as I thought they would. If I had owned the stock, it probably would not have gone anywhere. The price might have even been down. But with a bond, it doesn't matter if earnings are down, if the company disappointed Wall Street or if it is embroiled in a scandal. If the company is going to remain solvent, it pays back its loans. The bond is backed by a contract that is enforced by law. This company was still profitable, just not as highly profitable as many expected it to be. So paying off the loans was absolutely no problem, and I made a nice return - all while receiving a decent yield. |
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