Unlocked For You: The Marketing Metrics That Matter in 2022

Our Most-Read BoF Professional Exclusive This Month

Dear Reader,   As the global fashion industry begins to find its feet again, 2022 comes with the opportunity to unlock new brand-building and money-making growth drivers. In the midst of this opportunity, marketers are confronting a hard truth: the data and analytics they've long relied on to measure campaign success and inform future decisions may not be as reliable as they once thought. In our most-read BoF Professional Exclusive this month, learn about The Marketing Metrics That Matter in 2022 and how doubts over the reliability of advertising data are forcing marketers to think smarter about how they measure success.   As a valued member of the BoF community, we've unlocked The Marketing Metrics that Matter in 2022 for you for the next 7 days. Enjoy unlimited access to all BoF Professional content with our 30-day risk-free trial for just £1/$1/€1.    BoF Professional members enjoy the following benefits: Stay one step ahead with unrivalled daily analysis and advice you won't find anywhere else Ensure you're always well informed with essential members-only email briefings Understand the trending topics beyond the headlines with our case studies on key business opportunities Catch-up on BoF Professional on the go via our newly updated BoF Professional iOS app Discover on-demand courses and masterclasses to drive continuous learning and development Find inspiration and connect with the global BoF Professional community through regular digital live events, including #BoFLive, BoF Professional Summits and VOICES, our annual gathering for big thinkers START TRIAL "BoF helps in getting information on what is going on in the industry, which helps me to a huge extent in making decisions at the workplace." — BoF Community Member, October 2021 Recent BoF Professional Exclusives   Unlocked For You The Marketing Metrics That Matter in 2022   Case Study How to Seize Fashion's Gaming Opportunity   Technology What 'MetaBirkins' Say About Virtual Fashion   Retail Can Shein Change? The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com