The Marketing Metrics That Matter

Fashion's Balaclava Craze Explained, Beauty Spending Booms

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: FRIDAY, JANUARY 7, 2022 Some once-trusted marketing metrics have lost their lustre amid questions about their ability to drive sales. Better alternatives are emerging. Mainstream fashion is embracing babushka-style scarves, knitted balaclavas and other headwear accessories. Nike sued Lululemon over its Mirror Home Gym system, claiming it infringes its patents for digital exercise equipment. Across categories, beauty spending is up, and 2022 is set to see growth in the sector continue as competition in the space increases.

TOP STORIES

MARKETING & PR The Marketing Metrics That Matter in 2022 By Alexandra Mondalek

Doubts over the reliability of advertising data from platforms — combined with the dubious nature of so-called vanity metrics — are forcing marketers to think smarter about how they measure success moving forward. READ MORE

RETAIL TikTok's Balaclava Craze, Explained By M.C. Nanda

Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion. READ MORE

BEAUTY The Year Ahead: Beauty's Cautious Recovery By Vanessa Goddevrind, Dale Kim, Sakina Mehenni, Michael Straub, Samantha Phillips and Kristi Weaver

After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly. However, the sector's competitive intensity shows no signs of abating amid the growth in the year ahead. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Report: Supply Chain Intermediaries Are 'Laundering' Banned Cotton from Xinjiang Next Lifts Profit Forecast as Party Clothes Buoy Sales India's Future Group Shares Jump After Arbitration With Amazon Halted Nike Says Lululemon's Mirror Infringes Digital Patents

BoF CAREERS

Explore Jobs at Kering Global opportunities at Kering include a RTW Purchasing Coordinator and a RTW Order Management Intern at Balenciaga in Novara, Italy, an Ecommerce Project Manager and an Operations Coordinator in New York and a Payroll & Operation Executive in Tokyo.  Founded in France in 1963 by François Pinault, Kering is one of the world's leading luxury goods holding companies, with a total of 21 luxury, sport and lifestyle brands distributed across 120+ countries. Its portfolio includes fashion houses Balenciaga, Gucci and Saint Laurent, as well as Kering Eyewear.  VIEW JOBS

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com