Certain experiences cost "Robux," which are used as in-game currency. But just like tokens at the video arcade, all Robux must be purchased using real money. Basically, Roblox has tens of millions of incentivized third-party developers constantly making the company better. That may sound like an enormous number, but I'm not making it up... As of the third quarter of 2021, Roblox had more than 47.3 million daily active users worldwide. Better yet, Roblox users tend to be young - the core demographic ranges from 9 to 15 years old. Just imagine the brainpower and constant development/improvement to its platform Roblox will get from this young generation of computer nerds - essentially free of charge! Roblox vice president of brand partnerships Christina Wootton believes that the Roblox metaverse will soon become bigger than video games. She recently said... The metaverse is bigger than gaming. We're ushering in this new category of human co-experience. It's an immersive place where people can come and connect with one another and have shared virtual experiences. They can do things together, such as work, learn, play, shop and experience entertainment.
Of course, there's huge competition... The Facebook name-change to Meta Platforms is a clear indication that there is now a major competitor in the space - one with 2 billion users. Luckily, Facebook is just entering the sector. Roblox has the first-mover advantage and a multiyear head start. Major companies are now choosing to go into the metaverse using Roblox. On November 18, 2021, Nike (NYSE: NKE) launched a new, immersive world experience called "Nikeland." And it chose to create this world on Roblox. When you enter Nikeland, you can engage with a digital showroom to dress your avatar in Nike apparel - while also checking out Nike's newest and most innovative products. Roblox executives have discussed the possibility of similar meta-themed worlds with penetration into every imaginable market sector - from education to music - predicting that all consumer brands will need a Roblox strategy in the next three to five years. Roblox is scheduled to report fiscal 2021 fourth quarter earnings on February 15, which could trigger more volatility. Regardless, the metaverse is a future cash machine that is here to stay, and Roblox is the true pioneer in the space. The pandemic has attracted millions of kids onto the Roblox platform and has given birth to an entirely new digital world that represents the next great future of technological advancement. This could be bigger than video games. Before you know it, all consumer brands will need a Roblox strategy. If you believe (as I do) that the metaverse will only get bigger, Roblox should have a spot in your portfolio - starting immediately. Morgan Stanley analyst Brian Nowak is in. He just raised his price target to $150 per share. Given all this, the January 2022 technology pullback represents an attractive entry point for Roblox. YOUR ACTION PLANAfter closing for $70 on its first day of trading, the stock shot up to a high of $140. As you can see, the stock has since dropped by more than 55% - which offers you the chance to get positioned for cheap. Karim and I are bringing picks like Roblox to the table every Wednesday afternoon in Trade of the Day Plus. And we are guaranteeing we beat our 83% win rate. Join us today to get in before this Wednesday's pick drops! |
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