Dior’s Hitmaking Method

The Changing Red Carpet, Why Pakistan Is a Denim Powerhouse

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JANUARY 25, 2022 Maria Grazia Chiuri discusses how she transformed Christian Dior Couture into a commercial juggernaut. Awards season still holds value for the fashion industry, despite postponements and cancellations. But the role of the red carpet is changing. Tom Ford has cancelled his Autumn/Winter 2022 show set for Feb. 16, citing Covid outbreaks in his design studio and atelier, as well as factory shutdowns in Italy. Pakistan is becoming a preferred sourcing hub for the global denim trade.

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LUXURY Dior's Maria Grazia Chiuri: A Fashion Hitmaker's Method By Robert Williams How the designer used fashion with a message to make a storied couture house relevant for a new generation — and helped turn it into a commercial juggernaut. READ MORE

MARKETING & PR Many Viewers Have Given Up On Awards Shows, But Fashion Hasn't By Diana Pearl

The Golden Globes were presented on Twitter, and the Grammys and Critics Choice Awards were postponed. But the power of awards season in fashion remains, even amid uncertainty. READ MORE

GLOBAL MARKETS The Denim Industry's 'Best-Kept Secret' By Casey Hall and Maliha Rehman

Pakistan's denim apparel exports to the US have overtaken China's, thanks to local entrepreneurs who have built a vertically-integrated manufacturing hub in the South Asian nation. READ MORE

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