Can Shein Change?

Luxury's Advent Calendar Craze, Farfetch's Resale Strategy, PVH's Stefan Larsson on Harnessing Creativity

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, DECEMBER 9, 2021 Fast fashion giant Shein has hired an executive to lead its sustainability efforts. Chanel's TikTok controversy won't end the craze for luxury advent calendars. Farfetch is aiming to build its position in resale with the acquisition of Luxclusif. The chief of Calvin Klein and Tommy Hilfiger parent believes creativity is becoming even more of a differentiator for brands. Plus, watch Tim Blanks in conversation with eco-futurist designer Marine Serre.

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RETAIL Can Shein Change? By Chavie Lieber

The Chinese fast fashion giant just hired a head of sustainability. In exclusive interviews with BoF, Shein executives share the steps they're taking to remove some of the mystery in how it operates. But some of the company's critics say the fast fashion business model can't be reformed. READ MORE

LUXURY Chanel's TikTok Controversy Won't Stop Luxury's Advent Calendar Craze By Tamison O'Connor

The French label's $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period. READ MORE

RETAIL Farfetch Eyes Resale Expansion With Luxclusif Acquisition By Tamison O'Connor

The deal will bolster Farfetch's suite of white label services for industry clients as the e-commerce giant aims to 'really own the category and the opportunity.' READ MORE

RETAIL PVH's Stefan Larsson on Harnessing Creativity to Energise Engagement By Chantal Fernandez The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share. READ MORE

The Year Ahead: Consumers to Reboot Wardrobes for Post-Pandemic Life READ MORE

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VIDEO Marine Serre in Conversation With Tim Blanks By BoF Team

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