Burberry's Growth Challenges, How 2021 Reshaped the Luxury Market, Fashion's New Frontier: Virtual Worlds
WHAT YOU NEED TO KNOW TODAY: FRIDAY, NOVEMBER 12, 2021 | | |
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| BoF Insights: The Opportunity in Digital Fashion and Avatars | The latest BoF Insights report reveals that 50 percent of US general consumers (Gen-Z to Gen-X) are interested in purchasing a digital asset in the next 12 months — whether a digital skin or item in gaming, digital fashion, digital avatar and/or a non-fungible token (NFT). Are we at the precipice of a new digital frontier for fashion? Or are we facing a frenzy of hype, amplified by time spent at home during the pandemic? Read the report to learn BoF's perspective on the future of digital fashion and avatars, plus a playbook for how to develop a data-driven digital asset strategy.
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