‘House of Gucci’s’ Marketing Potential

Inside Adidas' Digital Strategy

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 24, 2021 The 'House of Gucci' film hits cinemas Wednesday, bringing welcome buzz to the Gucci name. But the brand has reasons to keep the project at arms length. Adidas is betting on a digital transformation to reignite slowing growth and position the German sports giant as a pacesetter in a new era of tech-enabled retail. How Gen-Z focused underwear brand Parade plans to take on Victoria's Secret. Today's bold, new world requires us to live, work and learn differently than we once did. Step into the future at VOICES 2021 with Chris Sanderson, Kevin Delaney, Harley Finkelstein, Martin Raymond, Rafat Ali, Harris Reed and Alok V Menon. Register Now for the Livestream.

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LUXURY What Will 'House of Gucci' Mean for Gucci, the Brand? By Robert Williams

The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm's length. READ MORE

TECHNOLOGY Inside Adidas' Billion-Dollar Digital Transformation By Marc Bain

The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike. READ MORE

The 24-Year-Old Aiming to Dethrone Victoria's Secret READ MORE

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