$900 Billion Up For Grabs In A Brand New Industry

Two Quiet Inventors Have Done Something That a Giant Multinational Could Only Dream Of They started a revolution that could shake the $1 trillion global tobacco industry to its core with a brand-new way to "smoke" nicotine. It looks to be so disruptive that two executives from a huge rival were compelled to join the inventors' company. The technology is called "Heat-not-Burn." And with government regulators and corporations alike now advocating for a "smoke-free" future, it's gaining in popularity at a breakneck pace. Forbes was ahead of the curve when it anticipated this shift a few years back, stating: "A little-known tobacco technology, Heat-not-Burn (HNB), has the potential to slash smoking-related death and disease by appealing to the millions of smokers who've failed to quit using e-cigarettes and traditional nicotine-replacement therapies." Then Phillip Morris International took the idea of a smoke-free future to the extreme. On July 25, 2021, CEO Jacek Olczak vowed to cease the sale of traditional cigarettes to the UK within 10 years. Mind you, they've spent $8.1 billion developing a "heat not burn" cigarette of their own. But in a stunning turn of events, these quiet inventors beat Phillip Morris to critical patents, in Canada and the U.S. Patents that could potentially position their company to take a huge bite out of the global market of 1.3 billion tobacco smokers. That means these inventors have likely started an industry disruption of unfathomable magnitude. Click here to learn more about this fast-developing story.

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