The Formula Behind Crocs’ Success

Plus, Tiffany names Beyoncé and Jay-Z as ambassadors

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, AUGUST 12, 2021 Crocs became the "it" shoe of the pandemic by cutting underperforming stores, simplifying selection and arranging inventive collaborations. H&M is the latest fashion giant to move into resale, with a marketplace in Canada where customers can buy and sell items from any brand. Meanwhile, the brand is also launching its collaboration with Sabyasachi Mukherjee in multiple global markets. Beyoncé and Jay-Z have been named as the newest ambassadors of LVMH-owned Tiffany, which is in the midst of a wider brand overhaul. Poshmark reported third-quarter revenue below market expectations, warning that its marketing efforts were taking a hit from Apple Inc's new privacy controls over digital advertising tracking.

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RETAIL Why Big Retailers Are Finally Taking Resale Seriously By Cathaleen Chen

H&M is the latest to enter the space, with a marketplace set to launch on Sept. 7 in Canada. The fast fashion behemoth sees an opportunity to bring in new customers and burnish its sustainability credentials. But it has plenty of competition. READ MORE

RETAIL Why the Crocs Craze May Be Here to Stay By Chavie Lieber

The polarising clogs invaded closets during the pandemic and are cementing their influence with streetwear collaborations and a new retail sales strategy. READ MORE

GLOBAL MARKETS H&M's Delayed Collab With Indian Designer Sabyasachi Debuts By Phyllida Jay The collection features 70 pieces in Sabyasachi's style of rich textiles, chintz prints and references to Indian heritage at a range of prices below $135. READ MORE

MARKETING & PR Beyoncé and Jay-Z Named Tiffany's Newest Ambassadors By Alexandra Mondalek The tie-up between the American jeweller in the midst of a brand refresh and the two musicians was announced in the September issue of Harper's Bazaar, which featured Beyoncé on the cover. READ MORE

MARKETING & PR Poshmark Warns of Marketing Hit From Apple's Ad Tracking Changes By Reuters The secondhand retailer forecast third-quarter revenue below estimates, as Apple enforced a privacy rule which requires developers to ask for permission when tracking users online and in apps. READ MORE

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