BoF analyses the rapidly changing dynamics of India's fashion market
| | | | | | | | In our latest case study, BoF examines Uniqlo's opportunity in India based on an appraisal of its early manoeuvres there and the legacy of the strategies it employed elsewhere. Set against the backdrop of both global and local competitors, it analyses the rapidly changing dynamics of India's fashion market and the multifaceted behaviour of its diverse consumers, whom Uniqlo will need to win over to achieve its goal of becoming number one. The challenges and opportunities the India market presents for Uniqlo are shared by many other international fashion retailers eyeing Asia's next major consumer giant. In examining the hows and whys of Uniqlo's approach to India, this case study also reveals important strategic considerations for other brands looking to make their mark in this fast-changing and incredibly complex country. To read the case study become a BoF Professional member today with our 30-day risk-free trial for just £1/$1/€1. Membership includes full access to all BoF Professional content including news, analysis, our case studies collection, masterclasses and digital live events. | | | | | | | |
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