How Sustainability Is Changing Fashion PR

Plus, sneaker resale and outlet malls in China

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, AUGUST 11, 2021 Growing interest in sustainable fashion is creating new opportunities — and responsibilities — for fashion PR companies. Sneaker resale platforms have singled out China as their next area of growth, but the rise of powerful local players means they have their work cut out for them. Chinese outlet malls are still betting on growth after pandemic travel restrictions are lifted. Meanwhile, duty-free sales in Hainan surged by 257 percent in H1. Instagram is testing ads in its shop function, pushing for a greater share of the digital retail ecosystem.

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SUSTAINABILITY How Sustainability Is Changing Fashion PR By Whitney Bauck

Growing demand for ethical products is creating new business opportunities — and new responsibilities — for PR professionals. READ MORE

CHINA What Will It Take to Break Into China's Sneaker Resale Market? By M.C. Nanda

From fulfillment and logistics hurdles to local competition, international players face a range of challenges within the region. READ MORE

CHINA Why China's Outlet Mall Boom Is More Than a Pandemic Blip By Casey Hall

Sales at outlet malls in China surged last year, fuelling a domestic market that is likely to present both opportunities and new challenges to Western players. READ MORE

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NEWS BRIEFS African E-Commerce Firm Jumia Targets Tech and User Growth Wework To Operate Co-Working Spaces in Some Saks Fifth Avenue Stores Instagram Begins Testing Ads in Shop Function Telco MegaFon Sells AliExpress Russia Stake to USM International Mercado Libre Q2 Net Revenue Up 94% Hainan's Duty-Free Retail Sales Surge 257% in H1 Billionaires Bezos, Murthy to End Controversial India Venture Shopping Mall Rents Continue to Fall in Saudi Arabia

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Discover New Opportunities at Axel Arigato Axel Arigato is currently hiring a Brand Manager and a Wholesale Manager in London, as well as Brand Manager in their head office in Gothenburg. Founded in 2014 by Albin Johansson and Max Svardh, Axel Arigato was born from an Instagram page focusing on footwear and shortly after grew into a contemporary fashion brand. In addition to its Swedish headquarters the brand operates a subsidiary in London and is currently accepting international candidates for its open positions. VIEW JOBS

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