Inside the Kanye West x Demna Gvasalia Collab

Plus, the activewear boom shows no sign of letting up

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 6, 2021 BoF had an inside look at Kanye West's listening party event in Atlanta on Thursday evening, with creative direction by Demna Gvasalia. Sportswear companies are upgrading their financial outlook for 2021 as consumer appetite for yoga pants and joggers shows no sign of letting up. Rental and resale models continue to gain momentum, with new partnerships between Harvey Nichols and Reflaunt, and Depop and Hurr. After a year of prioritising e-commerce, beauty investors are looking for brands with a clear brick-and-mortar strategy. Levi Strauss & Co. is set to break into the activewear market by acquiring Beyond Yoga.

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MEDIA In Atlanta, Kanye West Finds Protection and Redemption By M.C. Nanda

The rapper debuted his 10th studio album with a dramatic show that featured 5,000 dancers and bore the hallmarks of Balenciaga creative director Demna Gvasalia READ MORE

RETAIL What's Driving Activewear's Endless Boom? By Sarah Kent

Sportswear companies are upgrading their outlooks for the year as consumers' appetite for yoga pants and joggers shows no sign of letting up. READ MORE

RETAIL Levi Strauss & Co. to Buy Beyond Yoga By Joan Kennedy The denim company expects the all-cash transaction to add more than $100 million to its net revenue by the end of 2022. READ MORE

BEAUTY What's Next for Beauty Investors By Rachel Strugatz A return to pre-pandemic beauty habits means people are heading back to stores to shop for skin care and makeup — and investors are rethinking where they're putting their cash. READ MORE

RETAIL Fashion's Last Mile Opportunity — Download the Case Study By Cathaleen Chen The final segment of the e-commerce supply chain — getting orders to customers' homes — is often the most difficult. From warehousing to speedy delivery, BoF dissects the components of a successful shipping strategy. READ MORE

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NEWS BRIEFS Diamond Sales at De Beers' Botswana Unit Rebound European Wax Center Valued at Over $1 billion in Market Debut Harvey Nichols Partners with Reflaunt to Launch Resale Service Crocs Hits Junk-Bond Market to Fund Stock Buybacks Shiseido Launches Beauty Innovations Fund in China Depop Partners with Rental Platform Hurr Walmart Loses One of Its Highest-Ranking Senior Female Officers Former Hermès CEO Patrick Thomas To Join Richemont's Board India Enforcement Agency Warns Flipkart, Founders They Could Face $1.35 Billion Fine Forever 21 Makes China Market Comeback

BoF CAREERS

Gymshark Is Hiring Gymshark is currently seeking a Senior Marketing Coordinator in London, and a Material Director and Senior Manager of Experience in Solihull, UK.  Created in 2012 by then-teenager Ben Francis, Gymshark is a fitness apparel and accessories brand, manufacturer and online retailer based in the UK. The brand is supported by over 5 million social media followers and customers in more than 130 countries. VIEW JOBS

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