The BoF Podcast: How to Stage Immersive Experiences in Physical Store

LVMH's Landmark Virgil Abloh Alliance, Explained

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, JULY 24, 2021 This week on The BoF Podcast, Ssense's Krishna Nikhil and 2PM's Web Smith discuss how brands can build a store that is more than just a place to sell products. LVMH's Virgil Abloh deal is designed to tie the polymathic creative director to the group long-term. Sephora is acquiring British prestige beauty retailer Feelunique, its first step in entering the UK market. Louis Vuitton is the latest brand to severe ties with Kris Wu, a major Chinese pop star, amid an ongoing investigation into alleged sexual abuse.

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RETAIL How to Stage Immersive Experiences in Physical Stores By BoF Team

Ssense's Krishna Nikhil and 2PM's Web Smith talk strategies for making physical retail exciting at The BoF Professional Summit: What's a Store For? READ MORE

LUXURY LVMH's Landmark Virgil Abloh Alliance, Explained By Vikram Alexei Kansara

This week, LVMH bought a majority stake in the Off-White trademark from Virgil Abloh in a deal designed to tie the polymathic creative director to the group long-term. READ MORE

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NEWS BRIEFS Singapore Retailers Hit Hard by Increased Covid Restrictions Sephora Acquires UK Prestige Beauty E-Tailer Feelunique India Court Quashes Amazon, Flipkart's Bid to Stall Probe Louis Vuitton Terminates Kris Wu Contract After Police Investigation

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