The Art of Going Dark on Social Media

The State of Fashion: Watches & Jewellery, Brands Face New Scrutiny on Labour Rights

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JULY 13, 2021 Balenciaga and Kylie Cosmetics are the latest brands to build buzz by going dark on social media. Brands face fresh scrutiny on labour rights after the pandemic exposed failings. Plus, register now for today's special live event unpacking the findings of BoF and McKinsey's State of Fashion Watches and Jewellery Report.

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MARKETING & PR The Art of Going Dark on Social Media By Alexandra Mondalek

Kylie Cosmetics and Balenciaga are the latest brands to wipe their social media accounts ahead of a major launch. Here's the logic behind the strategy and how to execute well. READ MORE

SUSTAINABILITY Brands Face New Pressure on Labour Rights By Sarah Kent

Activists and regulators are dialling up scrutiny on brands after fragile protections for garment workers collapsed under pandemic stress. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

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LUXURY BoF Live: The State of Fashion — Watches & Jewellery By BoF Team

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At Afterpay, Creating Growth Levers for Merchants Through Predictive Partnerships "We partner with our retailers as closely as possible," said Afterpay co-founder Nick Molnar in conversation with BoF last year. "From our perspective, we are asking: 'How do we really partner with our brands? How do they look at us as a marketing channel, not just a payment product?'" Now, BoF hears from three pivotal members from across Afterpay's marketing team for insight into the scope and strategies that are helping to drive innovative partnerships. READ MORE

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