Pinault’s Big Soft-Power Push

What's Behind J.Crew's Streetwear Hire, Vogue's New Editorial Structure Is a Blast from the Past.

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MAY 18, 2021 François Pinault's new $194 million Paris museum could cement the soft power of the family behind Kering. J.Crew's hiring of streetwear darling Brendon Babenzien is a move towards bringing buzz back to the business. Vogue's editorial restructuring mirrors the magazine's methods in the first half of the 20th century, argues Nina-Sophia Miralles, the author of "Glossy: The Inside Story of Vogue." Luxury sales could return to 2019 levels as soon as this year, according to Bain. The British Fashion Council announces plans for a return to an in-person London Fashion Week.

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LUXURY Pinault's New Museum Opens in Paris, A Milestone in Family's Soft-Power Push By Robert Williams

Recent years have seen the clan behind Kering, luxury fashion's second-biggest group, ramping up their cultural influence on multiple fronts. A contemporary art museum in central Paris should further expand and cement their profile. READ MORE

RETAIL Why Preppy J.Crew Staked Its Future on a Streetwear Star By Alexandra Mondalek

Brendon Babenzien, co-founder of the streetwear brand Noah and former Supreme designer, joins the mall brand's mens business as creative director. But an updated look won't solve all of J.Crew's problems. READ MORE

MEDIA Op-Ed | Vogue's New Editorial Structure Is a Blast from the Past By Nina-Sophia Miralles

Centralising control in New York worked wonders under Vogue's longest-serving editor-in-chief Edna Woolman Chase, but times have changed, argues Nina-Sophia Miralles, the author of 'Glossy: The Inside Story of Vogue.' READ MORE

RETAIL Knix Raises $43.5 Million as Investors Bet Big on Period Underwear By Cathaleen Chen Touting its leak-proof technology, the intimates brand plans to expand its assortment of products. READ MORE

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NEWS BRIEFS Ron Gee Promoted to President and CEO of Shiseido Americas Live Video Shopping Firm Bambuser Buys Influencer Marketing Agency BFC Plans for Return to Physical Shows Demand for Japanese Cosmetics on the Rise in China Bain, Altagamma Forecast Rapid Luxury Rebound Brand Marketplace Ankorstore Raises $100 Million for Europe Expansion Japanese Beauty Brand DHC Under Fire Following CEO's Discriminatory Comments Rakuten Founder Mikitani Calls Tokyo Olympics 'Suicide Mission' China's April Retail Sales Rise 17.7%, Miss Expectations

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