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At BareMinerals, Leveraging Afterpay to Innovate Customer Acquisition and Conversion
In partnership with Afterpay, clean beauty pioneer BareMinerals has increased average order size by over 40 percent while optimising paths to purchase and engaging new customers, creating a blueprint for best-in-class payment solutions. BoF sits down Whitney Goldman, VP of e-commerce, digital and CRM at BareMinerals, to hear more.
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