The Post-Pandemic Store

The Future of Fashion Marketing Events: Physical or Digital?

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 7, 2021 The post-pandemic store will be a place to complement, not compete with, e-commerce. Brands are staging events again, but many IRL activations will still have virtual elements. Global brands must adapt to China's shifting wholesale system. Nordstrom is partnering with Dover Street Market Paris on a series of shop-in-shops. Plus, watch Rent the Runway founder Jennifer Hyman on rethinking the rental model.

TOP STORIES

RETAIL Take a Look Inside The Post-Pandemic Store By Cathaleen Chen

Vaccinated consumers finally returning to their favourite stores are in for a surprise. BoF outlines some of the biggest changes in retail. READ MORE

MARKETING & PR Live Events Are Back. How Big Should Brands Go? By Alexandra Mondalek

As vaccination campaigns do their work, the fashion industry is itching to fill the calendar with outdoor farmers' markets and intimate dinners. But digital events aren't going anywhere, either. READ MORE

CHINA Keeping Up With China's Changing Wholesale Ecosystem By Zoe Suen

Buyers, showrooms and trade shows are adapting to booming domestic demand by adopting new ways of working. Here's what global brands selling to China need to know. READ MORE

RETAIL What Ever Happened to Toms Shoes? By Bloomberg The Millennial favourite is evolving for a new generation after near-collapse READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Zappos Partners with M.M.LaFleur on DTC Shop Kim Kardashian Prepares Skin Care Entry Signet Jewelers Buys Rocksbox, Enters Rental Market Nordstrom Partners with Dover Street Market Chinese Sneakerheads Are Driving Up Prices for Li Ning, Anta Moscow Shopping Centres Footfall Fell by 23% in Q1 K-Beauty Brands See Considerable High Street Store Closures Chinese Travellers Come Out in Force for Qing Ming Festival Indian Garment Workers Forced to Resign Amidst Pandemic

MULTIMEDIA

PODCAST Rethinking the Fashion Rental Model for the Post-Pandemic Era By BoF Team

SPECIAL FEATURE

Access the Underlying Data That Powers The BoF Sustainability Index On March 22, 2021, we unveiled The BoF Sustainability Index, our inaugural report tracking the fashion industry's progress towards urgent environmental and social transformation. The Index is built on analysis of over 5,000 data points gathered across 15 of the largest fashion companies: LVMH, Kering, Richemont, Hermès, PVH Corp, Adidas, Fast Retailing, Nike, VF Corp, Under Armour, Levi Strauss & Co, Gap Inc, Inditex, H&M Group and Puma. To access the underlying data that powers the Index, please submit your request here. ACCESS DATA

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London W12 7FR, United Kingdom businessoffashion.com