Streetwear Shakes Up Country Club Fashion

H&M CEO Helena Helmersson on Facing Covid-19 and Xinjiang Cotton Uproar

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: FRIDAY, APRIL 2, 2021 New, Millennial-led brands are giving the golf world a streetwear shakeup. H&M CEO Helena Helmersson says she has learned "how to lead in a more unpredictable world" after facing Covid-19 and a Xinjiang cotton uproar. Optimistic shoppers are buying more colourful items and formalwear, but getting consumers to pivot from comfort entirely will be a challenge. A federal judge sided with Nike, halting the sale of the unauthorised 'Satan Shoes,' produced in collaboration with the rapper Lil Nas X. Plus, Stella McCartney will speak at the BoF Professional Summit on April 14.

TOP STORIES

RETAIL In Shaking Up the Stodgy Sport of Golf, Fashion Sees Green By Brian Baskin

A new wave of brands are bringing streetwear to the cloistered world of the links. But convincing players to trade in their khakis and polos for hoodies and sweats is a major undertaking. READ MORE

RETAIL H&M CEO Helena Helmersson's Challenging Year By Bloomberg

The executive's first 14 months running the fast fashion giant were marked by the pandemic. Now her company's at the centre of a backlash in China against retailers who criticise human rights abuses in the cotton-producing Xinjiang region. READ MORE

SUSTAINABILITY Stella McCartney Is the Keynote Speaker at the BoF Professional Summit By BoF Team Join us on April 14 for a four-hour live broadcast of interactive conversations on closing fashion's sustainability gap, with a keynote address by the pioneering designer. READ MORE

RETAIL Looking to the Summer, Fashion Retail Has a Renewed Sense of Occasion By Reuters US retailers are reporting growing sales of bright colours, flowy fabrics and dresses, but getting consumers to go back to high heels and suits will not be easy. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS JC Penney Agrees to Transfer Pension Obligations to Athene Holding Nike Wins In Court to Stop Sales of Lil Nas X 'Satan Shoes' Seiko Watch Corp. Appoints President. Kleo Mack Named Glossier VP of Brand Next Expects Profit Bounce as Economy Recovers Myanmar Factory Output Returns to Record Low Central Group to Upgrade Department Stores Across Thailand Li Yuchun Is the New Face of YSL Beauty Chinese Department Stores Focus on Digital and Direct Sales Tel Aviv Fashion Week Wraps Up

MULTIMEDIA

VIDEO The Green Global Age of the Information Revolution By BoF Team

BoF CAREERS

Discover Global Opportunities at Scotch & Soda Scotch & Soda are currently hiring for a Visual Merchandiser in Berlin, a Social Media Copywriter in Amsterdam, a Marketing Coordinator in Stockholm, an IT Engineer in New York and a Sales Representative in Montréal, among others.  Initially founded in the 1980s, the Amsterdam-based fashion brand Scotch & Soda was re-launched in Spring/Summer 2002 with three new owners. Offering men's and women's collections, children's apparel, perfumes and denim collections, Scotch & Soda operates over 100 stores worldwide and has more than 7,000 other sales points, as well as their online presence. VIEW JOBS

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London W12 7FR, United Kingdom businessoffashion.com