The Truth About Black Spending Power

H&M Reports Loss, Pledges to Rebuilt Trust in China

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 1, 2021 Jason Campbell examines the truth about Black spending power in the first instalment of a new monthly column: Race Relations. H&M has reported a first-quarter loss and pledged to rebuild trust in China after an uproar over Xinjiang cotton. Cardi B is launching a hair care line "for my hair and my daughters" later this year. After deleting its social media accounts, Bottega Veneta has launched a digital quarterly. Plus, tune into BoF Live for a discussion on the new rules of DTC marketing.

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RETAIL The Truth About Black Buying Power By Jason Campbell

African Americans are disproportionately interested in fashion goods but brands must end the scourge of 'shopping while Black' to seize the opportunity, argues Jason Campbell. READ MORE

SUSTAINABILITY Join Us at the BoF Professional Summit: Closing Fashion's Sustainability Gap By BoF Team

On April 14, The Business of Fashion will convene leading global experts, thought leaders and activists in sustainability and workers rights for a 4-hour live broadcast of interactive conversations. READ MORE

RETAIL H&M Swings to Loss in Q1, Pledges to Rebuild Trust in China By Reuters H&M has faced scrutiny and backlash from Chinese consumers over its 2020 comments on Xinjiang cotton READ MORE

WORKPLACE & TALENT How I Became... TikTok's Fashion and Beauty Partnerships Lead By Sophie Soar A self-identifying creator drawn to fashion but lacking 'any gifts in design,' CeCe Vu sought out a different creative avenue into the industry via social media, working at the likes of Netflix and Mobli before moving to the Gen-Z favoured short-form video platform. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Drew Barrymore Launches Quarterly Lifestyle Magazine Manhattan's Fifth Avenue Mired in $200 Million Retail Rent Fight Loyalty App Fetch Rewards Raises $210 Million in Softbank-Led Round Valentino Apologises After Campaign Offends Japanese Netizens Cardi B Announces Plans to Launch Hair Care Line Bottega Veneta Launches Online Magazine Lotte Shopping and Shinsegae's E-Mart Shortlisted to Acquire W Concept Amazon Acquires Indian Retail Start-Up Perpule Online Fashion Outlet Otrium Raises $120 Million Ahead of US Launch SK-II Gets Into the Movie Business

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VIDEO The New 4 Ps of DTC Marketing By BoF Team

BoF CAREERS

Explore Jobs at Chico's, White House Black Market and Soma Opportunities in Florida include a Senior Director of Marketing Content and a Digital Product Manager at Chico's, a Digital Marketing Manager at White House Black Market and a Digital Commerce Director and an Associate Planner at Soma. Founded in 1983, Chico's FAS operates three brands — Chico's, White House Black Market and Soma — out of their corporate headquarters in Fort Myers, Florida. Selling women's apparel, accessories and related products, the brands have over 1,300 boutiques and outlets in the United States, as well as e-commerce platforms for each brand. VIEW JOBS

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