The New Rules of DTC Marketing

Is Prada Taking Off?

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, MARCH 11, 2021 BoF's latest Case Study examines the new rules of DTC marketing. Pandemic-hit Prada has 'huge potential to unlock' says CEO. At Paris Fashion Week, digital formats were surprisingly successful, writes Angelo Flaccavento. Next is buying a 25 percent stake in upmarket rival Reiss. Adidas predicts a strong post-pandemic rebound and plans to double online sales by 2025.

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MARKETING & PR The New Four Ps of DTC Marketing — Download the Case Study By Alexandra Mondalek The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market. READ MORE

LUXURY Is Prada Ready to Take Off? By Robert Williams

The company suffered more than some rivals during the pandemic, but with sales accelerating in key markets and star designer Raf Simons on board, there is optimism behind the brand. READ MORE

FASHION WEEK Mind-Expanding Fashion Experiments By Angelo Flaccavento

At Paris Fashion Week, new digital formats delivered some surprisingly successful results, reports Angelo Flaccavento. READ MORE

FASHION WEEK At Louis Vuitton, Nicolas Ghesquière's Newfound Ease By Angelo Flaccavento The designer's latest collection was as high concept as ever, but the outcome felt fresh, even spontaneous, reports Angelo Flaccavento. READ MORE

Workers at H&M India Supplier Allege Widespread Sexual Abuse READ MORE

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NEWS BRIEFS Ulta Pauses Advertising with Teen Vogue Over Editor's Tweets Tod's Said It's Positive on 2021 Sales After Pandemic-Driven Loss Kering's Francois Pinault Becomes Latest Luxury Tycoon to Plow Into SPACs Nuorder Raises $45 Million, Natalie Massenet Joins Board Next Buys 25% Stake in Reiss Chinese Fast Fashion Giant to Sell $69 Million in Assets Inditex's Net Profit Falls 70% as Pandemic Keeps Many Shops Closed Adidas Expects Strong Rebound, Takes Reebok Hit Angelica Cheung Takes on Strategic Advisory Role for Zegna Taipei Kicks Off 2021′s First Entirely Physical Fashion Week

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VIDEO The Future of Buying By BoF Team

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Explore Opportunities at Maison Margiela Maison Margiela are looking for a Digital Producer and a CRM Specialist at their headquarters in Paris — a converted 18th century convent in the 11th arrondissement. Founded in 1988 by Belgian designer Martin Margiela and under the creative direction of John Galliano since 2014, the maison creates haute couture, women's and men's ready-to-wear, leather goods, footwear, fine jewellery, fragrances, interior design and MM6, its contemporary line.  VIEW JOBS

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