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At Gap, How Community Culture Powers Creative Output
Gap's VP global creative director Len Peltier shares why the brand is growing in confidence in purpose-driven messaging.
"Creatively, we are asking, "Why does anyone want to belong to this brand?" For our ambassadors, it's not so much about their day job anymore. They need to reflect what our community cares about – from cultural and social issues, to sustainability. On the new campaign, we wanted to show who our brand is for. Otherwise, we are just creating a catalogue."
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