27 Journey Mapping Tips | Why Does a Design Look Good | Benchmark Usability Testing | UX Staff Size

Set yourself up for journey-mapping success by educating yourself on the basics, defining objectives, building a crossfunctional team...

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View this email in your browser New Articles Getting Started with Journey Mapping: 27 Tips from Practitioners   Set yourself up for journey-mapping success by educating yourself on the basics, defining objectives, building a crossfunctional team, collaborating on the map, and optimizing your presentation.   8 min read Why Does a Design Look Good?   Visually aesthetic designs use consistent typography, establish a clear hierarchy, utilize a refined color palette, and align to a grid.   7 min read New Videos ▶ Benchmark Usability Testing   Benchmark studies measure one or more KPIs (key performance indicators) of a user interface so that you can tell whether a redesign has measurably better (or worse) usability. 3 min video ▶ UX Team Staff Size Relative to Development Staff   We investigated current trends in design-team ratios, specifically: What's the typical number of designers and researchers in an organization relative to the number of developers? 3 min video Virtual UX Conferences America/Europe   March 15 – March 26 2 Half-days per course America/Europe April 17 – April 23 Full-day courses America/Europe  May 15 – May 21 Full-day courses Full event program describing all full-day UX training courses and the virtual conference format. UX Podcast Thinking Beyond Interactions: Omnichannel Experiences and CX   What does it take to create a great customer experience? As it turns out: a lot more than just a series of great interactions. Kim Salazar, Sr. UX Specialist, shares her expertise on what omnichannel experiences are, why they matter, and how operationalizing CX means fundamentally changing how we view and handle UX work. 30 min episode You are receiving this newsletter because you subscribed at https://www.nngroup.com/articles/subscribe 48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA Copyright 2020 Nielsen Norman Group, All rights reserved Manage preferences or unsubscribe.