The Rise of Zombie Retailers

LVMH & Jay-Z, Swarovski's Rebrand

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, FEBRUARY 23, 2021 From Brooks Brothers to J.C. Penney, "zombie" chains are rising from the dead. Chanel, H&M and others are using ESG financing routes to fund sustainable projects. LVMH has struck a deal with Jay-Z for 50 percent of his Armand de Brignac brand. Swarovski is rolling out a rebrand under its first creative director Giovanna Engelbert. Plus, sign up for our BoF Live discussion on why data alone won't save fashion.

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RETAIL Rise of the Zombie Retailers By Cathaleen Chen

Long struggling retailers like J.C. Penney and Ann Taylor are getting a second chance under new ownership after going bankrupt. But without innovation, how long can they last? READ MORE

SUSTAINABILITY Fashion Goes Green to Raise Capital By M.C. Nanda

The likes of Chanel, Adidas and H&M are landing funds based on potential environmental, social and governance impact, relying on sustainability targets to secure both public and investor goodwill. READ MORE

BEAUTY K-Beauty's Golden Age Is Ending. What Comes Next? By Zoe Suen Their 10-step routines, snail serums and sheet masks took the world by storm 10 years ago. Now, Korean beauty brands are facing a fiercely competitive market and need to think outside the box. READ MORE

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NEWS BRIEFS Oprah Winfrey and Hearst to Launch New Brand Ralph Lauren Sees Revenue Below Estimates as Lockdowns Bite LVMH Buys 50% of Jay-Z's Champagne Brand Armand de Brignac CFDA Announces New Initiative to Nurture Black and Brown Talent Kenyan Designers Debut at London Fashion Week Virtual Premiere LVMH-Backed PE Firm L Catterton Launches $250 Million SPAC Swarovski Rolls Out a Rebrand and Store Redesign Shanghai Fashion Week Announces New Dates Report: Kohl's Faces Activist Group Seeking Control of Board Burberry Wins Injunction Against Chinese Copycat

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TECHNOLOGY #BoFLIVE: How To Use Data to Build a Better Brand By BoF Team

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