The Next Big Thing in Direct-to-Consumer

Tim Blanks on Haute Couture

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JANUARY 28, 2021 A wave of new marketplaces promises to help cut through the clutter of digital brands. Tim Blanks reports on an otherworldly, all digital couture season. VF Corp revealed its strategy for Supreme: "Don't mess it up." Sabyasachi, India's biggest luxury label, has a new majority owner. Plus, join us later today as we examine Farfetch's bid to dominate luxury e-commerce on BoF LIVE. Sign up.

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TECHNOLOGY One Big Way Direct-to-Consumer Retail Is Changing By Cathaleen Chen

New online marketplaces promise to make it easier for consumers to find their favourite direct-to-consumer brands. Will the model work? READ MORE

FASHION WEEK Widescreen Escapism at Haute Couture By Tim Blanks

Tim Blanks reports on an all-digital couture season that transported him from the bleak London lockdown as designers stretched their creativity showcasing fashion's highest craft. READ MORE

RETAIL How Custom-Made Clothes Became the Latest Craze By M.C. Nanda For independent fashion labels, one-of-kind designs can help keep cash flowing. READ MORE

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NEWS BRIEFS VF Corp's Plan for Supreme: Don't Mess It Up Neiman Marcus Invests $85 Million in Supply Chain Innovation Tod's Sales Drop 30% in 2020 Despite Rebound in China Aditya Birla Fashion Acquires 51 Percent Stake in Indian Luxury Label Sabyasachi Vetements Courts Controversy With Fashion Inspired by Hong Kong Protests Gucci Sets Sights on Positive Climate Impact with Updated Strategy Burberry Among New Brands Included in Bloomberg's Gender-Equality Index Coty To Consolidate Fragrance Manufacturing Operations Levi's Forays Into Home Goods With Target Collaboration

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LUXURY Join Us For #BoFLIVE: Inside Farfetch's Bid to Dominate Luxury E-Commerce By BoF Team

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At Affirm, Insights Into Consumer Behaviour in 2021 Key learnings from Affirm's New Year 2021 Report:  ​68 percent of US consumers will shift spending to experiences. 62 percent will shift spending to new product categories.  54 percent are interested in using Buy Now, Pay Later.  LEARN MORE

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