How to Get Your Brand on TV

China's Coloured Contact Lens Boom? View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST THE UPFRONT Dear BoF Community, The pandemic has proven to be a golden age for streaming television. Fashion wants in, badly. But getting clothes onto the cast of the Gossip Girl reboot or Emily for her next set of adventures in Paris requires more finesse than the pay-for-play that's the norm in magazines and social media. Alexandra Mondalek has the details about how brands engineer their TV moments. Elsewhere, Zoe Suen unpacks the opportunities associated with China's coloured contact lens boom. Brian Baskin, Deputy Editor TODAY'S MUST READ BoF Professional For Fashion Brands, TV Show Placements Upstage Magazine Editorials BY Alexandra Mondalek Brands want to be on screen for the next must-see streaming moment. Here's how some have made it on customers' radars. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Breaking News The Logic Behind Tiffany's Leadership Shakeup BY Lauren Sherman and Tamison O'Connor As new owner LVMH ushers out members of the old guard, Louis Vuitton's Anthony Ledru has been named CEO, while Rimowa head Alexandre Arnault will run product and communications. Try BoF Professional for 30 days for $1/£1 JOIN News & Analysis What's Behind China's Coloured Contact Lens Boom? BY Zoe Suen The category's meteoric growth in China is being propelled by local brands and influencers. Global competitors need to revisit their strategies to stay buoyant. Podcasts The BoF Podcast: Who Will Win De-Globalisation? BY BoF Team At BoF VOICES, Axios journalist Felix Salmon, economist Dr Dambisa Moyo and Sinovation Ventures chief executive Kai-Fu Lee discussed how fashion can navigate challenging economic times. BoF Professional Bird, the Retailer that Helped Establish the Brooklyn Look, Is Closing BY Lauren Sherman Owner Jennifer Mankins said that dwindling margins, rising rents and direct-to-consumer competition, all compounded by the pandemic, made turning a profit impossible. Try BoF Professional for 30 days for $1/£1 JOIN Power Moves Power Moves | Lindsay Peoples Wagner Named The Cut's EIC, Tiffany Announces Executive Reshuffle BY BoF Team This week, Lindsay Peoples Wagner returns to New York Magazine's The Cut, while Tiffany gets an executive shakeup following the completion of its acquisition by LVMH. NEWS BRIEFS Sequoia Capital China Takes Majority Stake in Ami Swedish E-Commerce Investor Becomes First to Tap New EU Fund Shopify Shuts Down Trump Stores Marks & Spencer Takes a Stand Against Forced Labour In Xinjiang Bath & Body Works' Holiday Strength Buoys L Brands Shares Cat Howard Appointed Creative Director of Branding Firm Science Magic BoF CAREERS - FEATURED JOBS   Digital Marketing and E-commerce Manager Lingua Franca   New York, United States   Head of Performance Marketing CDLP   Stockholm, Sweden   Production Assistant Erdem   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom