Kering’s Digital Chief on 2021

Can Reformation Make Fast Fashion Sustainable? View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community Online luxury sales will continue to grow in 2021, says Kering's chief client and digital officer. But for Grégory Boutté, e-commerce is just the tip of the digital iceberg. Robert Williams quizzes Kering's digital guru on the omnichannel revolution, China's digital ecosystem and using artificial intelligence to forecast demand. Beware: the digital sprint will have winners and losers, predicts the State of Fashion 2021 report. Elsewhere, stylist Julia Ragolia has a new magazine in a box. Plus, can Reformation make fast fashion sustainable? Vikram Alexei Kansara, Editorial Director TODAY'S MUST READ BoF Professional Kering's Gregory Boutté on Fast-Tracking a Digital Upgrade BY Robert Williams The man tasked with embedding digital into the customer experience at the group behind Gucci, Saint Laurent and Bottega Veneta says it's 'full-steam ahead' for e-commerce growth in 2021. The challenge will be reinventing Kering's sprawling store network for ultra-connected luxury consumers. Save 25% on an annual BoF Professional package today JOIN TOP STORIES The Year Ahead: The Digital Sprint Will Have Winners and Losers BY BoF Team and McKinsey & Company The pandemic has accelerated digital adoption. Successful fashion players must optimise their online experience and channel mix while finding persuasive ways to integrate human touch. BoF Professional Can Reformation Make Fast Fashion Sustainable? BY Sarah Kent The LA-based brand is laying out a new set of commitments designed to decouple its growth from its environmental impact. Save 25% on an annual BoF Professional package today JOIN Fashion Show Review At Dior Men, Curating the Cosmos BY Tim Blanks Kim Jones' collaboration with '80s art star Kenny Scharf might have been the designer's most confident match to date in its pairing of tailored elegance and pop exuberance. BoF Professional Remember Show in a Box? Meet Magazine in a Box BY Chantal Fernandez '_____is fun' is a new experiential media title that cannot be purchased, only gifted or shared. Save 25% on an annual BoF Professional package today JOIN Podcasts The BoF Podcast: The Future of Moncler's 'Genius' BY BoF Team At BoF VOICES, Remo Ruffini speaks to Imran Amed about adapting his brand's programme of designer collaborations to a post-pandemic reality where Chinese customers and online activations are paramount. Sponsored feature At PacSun, Company Values Defined by Youth Culture BY BoF Studio The retail company champions positive mental health, diversity and equality to authentically resonate and engage its young employee and consumer base. NEWS BRIEFS Christopher Raeburn to Relaunch Two Brands Created by Stone Island Founder Elie Saab and Multi-Brand Retailer The Conservatory Join Amazon Luxury Valentino to Stage 'Interactive Experience' in Shanghai BoF CAREERS - FEATURED JOBS   Creative Content & Social Media Co-ordinator Shrimps      London, United Kingdom   Production Specialist Cecilie Bahnsen    Copenhagen, Denmark   Executive Assistant FIGS   Santa Monica, United States View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom