Inside Nike’s Radical Direct-to-Consumer Strategy

The Year Ahead: Learning to Live with the Virus View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community How did Nike's share price hit an all-time high in the middle of a pandemic? The American sportswear giant's success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything and third-party retailers are no longer the only way to drive reach. To learn more about a winning approach that savvy fashion executives are citing, read BoF's latest Case Study: Inside Nike's Radical Direct-to-Consumer Strategy. Plus, the year ahead is looking deeply uncertain, even with mass vaccination on the horizon. Companies must rewire their operating models for flexibility and faster decision-making, according to The State of Fashion 2021 report by The Business of Fashion and McKinsey. Meanwhile, Balenciaga's Demna Gvasalia turned to techno-feudalism for Autumn-Winter 2021. Vikram Alexei Kansara, Editorial Director  TODAY'S MUST READ Case Study Inside Nike's Radical Direct-to-Consumer Strategy — Download the Case Study BY Chantal Fernandez How did Nike's share price hit an all-time high in the middle of a pandemic? The American sportswear giant's success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything. TOP STORIES The Year Ahead: Learning to Live with the Virus BY BoF Team and McKinsey & Company Amid unprecedented levels of uncertainty, companies must rewire their operating models to enable flexibility and faster decision-making, while balancing speed and discipline in pursuit of innovation. Fashion Show Review At Balenciaga, Armour for Our Neo-Medieval Age BY Tim Blanks For Autumn/Winter 2021, designer Demna Gvasalia seemed to search for light in our techno-feudal darkness, writes Tim Blanks. BoF Professional Balenciaga Joins Fashion's Video Game Craze BY Brian Baskin This week, everyone will be talking about Balenciaga's unique approach to debuting its new collection and holiday shipping snafus. Get your BoF Professional Cheat Sheet. Try BoF Professional for 30 days for $1/£1 JOIN BoF Professional Sephora and Ulta Battle for the Big-Box Retail Market BY Rachel Strugatz As the future of beauty specialty retail remains uncertain, Sephora and Ulta are teaming up with giants like Targets and Kohl's for security — and hopefully to attract some new customers. Try BoF Professional for 30 days for $1/£1 JOIN #BoFLIVE: How to Build a Sustainable Fashion Brand: Masterclass 5 — The Case for Culture BY BoF Team What does it take to build a fashion brand that is good for both people and the planet, but still makes business sense? In the final part of BoF's masterclass series, we'll look at the importance of culture, and how companies can make sure their values are embedded in business decisions from the start. Try BoF Professional for 30 days for $1/£1 JOIN NEWS BRIEFS TikTok Sale Deadline on Hold as Talks With US Continue Zalando Co-CEO Rubin Ritter To Step Down JD.com Becomes China's First Online Mall to Test Digital Yuan Mike Ashley's Frasers Group in Talks to Buy Debenhams Hong Kong Retailer I.T to Go Private in $168 Million Deal BoF CAREERS - FEATURED JOBS   Sr. Director of Social & Display, Digital Marketing Tapestry      New York, United States   UX DESIGNER Moncler    Milan, Italy   Customer Operations Account Specialist - 1 year Maternity Cover Burberry   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom