Guidelines for AR | Contextual Inquiry | Facilitation 101 | Faculty Pages on University Websites

Ecommerce AR tools are new, so must be discoverable and easy to learn.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View this email in your browser New Articles UX Guidelines for Augmented-Reality Shopping Tools   Ecommerce AR tools are relatively new, so must be highly discoverable and easy to learn. Calibration issues run rampant, and users must dedicate focused attention to interact with this unfamiliar feature.   13 min read Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context   Through observation and collaborative interpretation, contextual inquiry uncovers hidden insights about customer's work that may not be available through other research methods.   9 min read   New Videos ▶ Facilitation 101   The facilitator of a UX workshop, meeting, or other team activity anywhere in the design process has the job of enhancing the group's performance by optimizing the process through structure, activity, and guidance. 4 min video ▶ Faculty Pages on University Websites Persuade Prospective Students   User research with prospective university students, ranging from kids still in high school to Ph.D. level grad students, found that they really want to know about the professors they'll be learning from, so when visiting university websites, these users (and their parents) scrutinized the faculty pages. 3 min video Virtual UX Conferences Americas/Europe  December 5–11 Full-day courses Course debut: CX Transformation and Journey Management Asia/Australia/North America  January 23 – February 5 2 Half-days per course America/Europe  February 20 – February 26 Full-day courses Full event program describing all full-day UX training courses and the virtual conference format. The December Virtual UX Conference is now in full swing, with participants from 51 countries and territories. We got a group photo with some of the audience during Jakob Nielsen's opening keynote. UX Podcast ROI: The Business Value of UX    New   How do you evaluate the impact of UX work? Kate Moran, Senior UX Specialist at NN/g, shares insights from her recently published report on UX Metrics and ROI and offers advice on how to prove your (and your team's) worth. In this episode, we cover: what ROI is and why does it matter, expressing the value of UX through quantitative data, avoiding common pitfalls when calculating ROI, and how to stay growth-oriented without harming long-term business strategy. 26 min episode You are receiving this newsletter because you subscribed at https://www.nngroup.com/articles/subscribe 48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA Copyright 2020 Nielsen Norman Group, All rights reserved Manage preferences or unsubscribe.