How to Harness Black Friday During a Pandemic

The Future of Collaborations View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, The path to Black Friday is looking more like an obstacle course for many retailers. Between record-high shipping surcharges, new lockdowns and an out-of-season Amazon Prime Day, it's clear that the usual tactics won't work this year, even as the stakes have never been higher. Cathaleen Chen walks you through a holiday season like no other.  Elsewhere, McDonald's struck a chord with its Travis Scott collaboration. Alexandra Mondalek tells you why fashion should be taking notes.  Brian Baskin, News and Features Editor TODAY'S MUST READ Intelligence This Is How Black Friday Works in a Pandemic BY Cathaleen Chen From earlier sales to in-store fulfilment, retailers must find creative solutions to pull off an unprecedented holiday season. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Intelligence What Fashion Can Learn From the Wild Success of McDonald's Travis Scott Collab BY Alexandra Mondalek Fashion brands are eager to work with unlikely collaborators that help them expand their reach. But not all partnerships are created equal. Try BoF Professional for 30 days for $1/£1 JOIN The Week Ahead Are Brands Ready to Advertise on Social Media Again? BY Brian Baskin This week, everyone will be talking about Facebook and Pinterest earnings and the prospect of more lockdowns. Get your BoF Professional Cheat Sheet. Try BoF Professional for 30 days for $1/£1 JOIN Ready-to-Wear - Spring 2021 At Raf Simons, Children of the Coronavirus BY Tim Blanks The designer's Spring 2021 collection for his namesake label, the first to include womenswear, offered an ominous meditation on coming of age in the time of Covid-19. DAILY DIGEST Fashion News from Around the Web 1 Why Even the Pandemic Couldn't Kill Fast Fashion NEW STATESMAN 2 Has Anna Wintour's Diversity Push Come Too Late? THE NEW YORK TIMES 3 Instagram Row Over Plus-Size Model Forces Change To Nudity Policy THE GUARDIAN 4 How the Designer of Milly Broke Free THE NEW YORK TIMES 5 4 Casting Directors on Truly Inclusive Fashion BRITISH VOGUE FEATURED JOBS   Head of Production Strategy The RealReal      New York, United States   Graphic Design & Marketing Executive Kristina Fidelskaya    Dubai, United Arab Emirates   Product Designer & Production Coordinator Goodhood   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom