Site reputation abuse raised to REPCON LEVEL 1

Pro Snippet "Dr. Pete has shamelessly ripped off the DEFCON scale to provide some scale to the level of threat different sites might face from Google's very liberal use of manual penalties lately. Meanwhile, we have guides on how to and not to use AI, and a lesser known but very significant Google leak." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   Site Reputation Abuse: Is Your Website at Risk? After Google's aggresive action last month, many sites are now starting to get worried about their SEO tactics. Dr. Pete is here with a DEFCON-style scale to judge your risk level. Improving Your SEO With Conceptual Models (YouTube) In this video Mark Williams-Cook discusses an exploit he found in Google endpoints early this year - arguably bigger than the leak that stole the SEO headlines for a couple of months - which validates many common SEO theories and experiences. The Ultimate Guide to Link Building: Strategies, Tools, and FAQs An exhaustive and modern guide to one of the most contentious and sometimes laggard fields in SEO - link building. Guide to Baidu SEO in 2025 Step by Step Do you need to be found in China? Perhaps not, many businesses don't. But if you do, this guide is a must-read. 24 Best AI Tools for Developers in 2025 Mike King is back with a rundown of his favourite AI tools to help with development. This has rapidly emerged as one of the strongest use cases for LLMs, and this list includes lists for developing AI and non-AI projects alike. Google Reveals Quantum Computing Chip With 'Breakthrough' Achievements Quantum computing is difficult to get one's head around, but given how many areas of research are currently compute-constrained, it's an area to keep an eye on. Oh My God ChatGPT Is Not a Search Engine (YouTube) This entertaining and tongue-in-cheek-yet-serious video from Jess B Peck comes as a warning on how not to use ChatGPT. It's Here: The New Moz Local Is Now Available We're thrilled to introduce the all-new Moz Local — your comprehensive platform for location data, reputation, and social media management. Seasonal SEO for Local Business: Leverage Search Demand for Holidays and Annual Trends This seasonal SEO guide would be valuable to any business, but comes with a particular emphasis on local SEO strategy. Does Schema Deserve Space in Your 2025 Local Search Marketing Plan? Miriam asks 3 experts (4 including herself) whether Schema markup is a good use of time for local businesses.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.