Why Some Athletes Turn Down Nike and Adidas

TikTok's Authenticity Era Draws to a Close; This Week: Amazon Prime Day, Burberry, Richemont

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JULY 15, 2024 Athletes are signing contracts with small brands rather than sportswear giants in pursuit of greater creative and commercial control. TikTok is no longer dominated by unfiltered, candid content, changing the stakes for brands on the app. This week, Amazon Prime Day kicks off back-to-school shopping, while Burberry and Richemont report results and perhaps address some rumours.

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MARKETING Athletes Don't Want Nike or Adidas Anymore. They Want Independence. By Daniel-Yaw Miller Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially. READ MORE

BEAUTY The End of 'Unfiltered' TikTok By Liz Flora

TikTok was once thought of as the anti-Instagram; a place where influencers could stop being polite and get real. Now that it has matured, brands are adapting to a new reality. READ MORE

LUXURY This Week: Richemont and Burberry Have Some Explaining to Do By Brian Baskin

Both companies could, though mostly likely won't, use results this week to address speculation about key elements of their business. That, plus Amazon Prime Day returns. READ MORE

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