Download Our Latest Case Study
Dear Reader, Creating a cultural moment is not easy. There are more channels than ever to reach consumers and more brands competing within them. In a fragmented media landscape, audiences have split into a constellation of niches, leaving fewer opportunities to capture the masses' attention. Simply casting a beloved celebrity or coming up with a clever concept for an ad isn't enough. Brands need to find the partnership that strikes the balance between perfectly fitting yet remaining unexpected. In our latest case study, "How to Create Cultural Moments on Any Budget," BoF's Diana Pearl breaks down the strategy that goes into creating a cultural moment that leads to a meaningful lift for a brand, whether you have Calvin Klein's budget or much less to work with. Along with insights from Calvin Klein, American Eagle and Reformation, there are lessons from smaller players such as activewear label Castore and fragrance brand Brown Girl Jane. To learn more, download the full case study now. |
|
|
Executive Membership Benefits Include |
- Actionable business case studies on the trending topics beyond the headlines to help you make better business decisions
- Monthly live video calls to discuss the latest industry trends and market movements with BoF's expert journalists and your fellow Executive members
- Full access to the second edition of The BoF Brand Magic Index
- In-depth reports on pivotal industry opportunities
|
|
| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
|
|
|
No comments:
Post a Comment