Join us on Thursday, February 8 at 16:00 GMT / 11:00 EST
Dear Reader, Despite the fast pace of makeup, skin care and haircare launches, it's the brands with iconic, best-in-class products that dominate categories season after season. Hero products, or best-sellers, synonymous with a brand's identity, often account for up to 30 percent of a beauty brand's revenue.
Join us on Thursday, February 8 at 16:00 GMT / 11:00 EST for our next BoF Professional Masterclass, How to Launch and Grow a Hero Product. The Business of Beauty's Priya Rao, along with a panel of experts, will unpack how brands' best-sellers became heroes that scaled into volume- and revenue-driving franchises.
This masterclass is for BoF Professional All-Access and Beauty & Wellness Members. If you are not a member you can join now for just £1/$1/€1 with our 30-day risk-free trial. |
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Download the case study for executive insights from Nars, Tarte and Too Faced on the evolution of their hero strategies for best-sellers and discover what it takes to have a best-selling item that continues to resonate with consumers through multiple trend cycles. |
| Early Bird Tickets On Sale
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Limited tickets are available to join us in New York on March 22 for the BoF Professional Summit – New Frontiers: AI, Digital Culture and Virtual Worlds. Purchase your ticket at the Early Bird rate before February 14 and save $200 on the total ticket price. |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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