Join us on Thursday, January 18 at 16:00 GMT / 11:00 EST
Dear Reader, Capitalising on sport's soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand's target consumers.
Join BoF's Marc Bain and Daniel-Yaw Miller for our next BoF Professional Masterclass, Fashion's New Rules for Sports Marketing, on Thursday, January 18 at 16:00 GMT / 11:00 EST as they explore the dynamic intersection between fashion and sports and its potential for creative brand engagement, both on and off the playing field. This masterclass is for BoF Professional All-Access Members. If you are not a member you can join now for just £1/$1/€1 with our 30-day risk-free trial. |
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| Download the case study to learn about the different approaches Tag Heuer, Hugo Boss and start-up The Edit Ldn are taking to build high-performing sports marketing portfolios. | |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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