Our Latest BoF Professional Case Study
Dear Reader, Despite the fast pace of makeup, skin care and haircare launches, it's the brands with iconic, best-in-class products that dominate categories season after season. Hero products, or best-sellers, synonymous with a brand's identity, often account for up to 30 percent of a beauty brand's revenue. Our latest BoF Professional case study, "How to Launch and Grow a Hero Product," demonstrates that developing a hero product in the beauty industry is a combination of multiple factors, ranging from the quality of the product to the marketing discipline underpinning it, as well as in some cases, luck. With executive insight from Nars, Tarte and Too Faced on the evolution of their hero strategies for best-sellers Orgasm blush (Nars), Shape Tape concealer (Tarte) and Better Than Sex mascara (Too Faced), this case study lays bare what it takes to have a best-selling item that drives hundreds, if not millions of units and continues to resonate with consumers through multiple trend cycles. To learn more, download the full case study now and sign up for the upcoming masterclass below. |
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| BoF Professional Masterclass |
Tuesday, January 30, 2024 16:00 GMT / 11:00 EST Join The Business of Beauty's executive editor Priya Rao to explore how beauty brands can launch and scale hero products into volume- and revenue-driving franchises that have customers coming back year after year. |
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AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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