| Cutting the crust off a PB&J and making sure buses are caught means the majority of households are in back-to-school mode, with 85% of American students back in the classroom by Labor Day weekend. But while these routines aren't anything new for seasoned parents this time of year, there was something a little different in 2023 – bank accounts may look a little less full than in previous years. Back-to-school spending is set to hit a new high of $41.5 billion. Per household, that shakes out to an average of $890.07 for school-aged children. And for the university-goers, add in a new laptop, tablet, and dorm furnishings, and you're looking at a hefty $1,366.95 average spend – taking this year's expected total to $94 billion. That's nearly double the spending we saw in 2019... 
Making 2023 the most robust back-to-school season we've ever seen. As investors, we can tap into all that spending to make money of our own by targeting the companies capturing the most consumer dollars. There are electronics and school supplies, of course... But students also need to update their wardrobes with fresh threads. It's the second-biggest budget item on parents' list: 
The trick is knowing which companies, brands, and trends are playing well with consumers on Main Street – before Wall Street catches on. That's something we've gotten good at. As soon as someone takes to social media to share their schoolyard or campus fashion statement, our database captures their message in real-time and maps it back to the company and/or brand they're buying from to help us ID those emerging opportunities. We've spotted more than a few winners in the apparel realm this way: ✓ In July 2020, next-gen fashion retailer Revolve (RVLV) was all the rage as students headed back to class; with both demand and Consumer Happiness growing, our RVLV buy recommendation led MegaTrends subscribers to a 90% return in less than two years. ✓ In July 2021, we pegged Crocs (CROX) as an early back-to-school winner at $117; we saw Purchase Intent mentions maintaining high levels of demand... and by November, the stock had rocketed 54% to $180. ✓ And last year, sustainable shoemaker On Running (ONON) was the dominating fall fashion force – making our MegaTrends subscribers 66.34% gains and counting, as of this writing.
(By the way: You're free to learn more about MegaTrends right here.) As famed fashion columnist Diana Vreeland once said, "Fashion is the part of the daily air and it changes all the time, with all events." Don't worry – we're keeping up. We can show you the coveted "back-to-school" look for 2023 – and how you can invest in it – right now... Click here to continue reading | 
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