What Investors Want From DTC Brands

Can Gen-Z Revive Marc Jacobs Beauty?; Shein and Forever 21 Team Up

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 25, 2023 In a more challenging fundraising environment, tech-centric DTC brands are especially appealing to investors. Coty's revamp of Marc Jacobs Beauty should use the same playbook as Heaven, the designer's Gen-Z fashion line, writes Rachel Strugatz. Shein and SPARC Group announced a deal that will see the two companies exchange ownership stakes, and Forever 21 clothes sold through Shein. H&M said it would reopen most of its stores in Ukraine starting in November. Rolex is buying the luxury retailer Bucherer AG, giving the Swiss watch brand a major presence in consumer sales for the first time. Gap Inc. reported a bigger drop in sales than expected, but healthier profits as it cut costs and reined in promotions.

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DIRECT-TO-CONSUMER What Investors Want From DTC Brands By Malique Morris

Cautious investors are finding safer bets in tech-focused platforms that create products for online brands over traditional DTC start-ups. READ MORE

BEAUTY Can Gen-Z Save Marc Jacobs Again? By Rachel Strugatz Heaven, the designer label's lower priced diffusion line that leans on nostalgia, has been a hit with younger shoppers. The Coty-led revamped cosmetics line should follow its lead. READ MORE

Shein Will Sell Forever 21 Clothes With SPARC Group Partnership READ MORE

Mary Earps Goalkeeper Shirts to Go on Sale After Nike U-Turn READ MORE

Rolex to Buy Bucherer in Major Retail Move for Swiss Giant READ MORE

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NEWS BRIEFS H&M to Reopen Most Ukrainian Stores Canada Probing Walmart, Hugo Boss Over Allegations of Forced Labour in Supply Chains Gap Eyes Weak Third-Quarter Sales as Consumer Spending Weakens Ulta Beauty Rides on Resilient Cosmetics Demand to Post Beat-and-Raise Quarter Leonard A. Lauder Steps Down From Estée Lauder Board of Directors

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How to Build a Profitable DTC Brand Investors are no longer willing to give money to companies that promise high sales growth by burning through excessive amounts of cash. Instead, they are gravitating towards brands with profits or at least a clear path to profitability in the short term.  This case study profiles three DTC brands that offer a blueprint for achieving both top- and bottom-line growth: apparel brand Marine Layer, intimates brand Meundies and beauty brand Trinny London. Examining each of these brands' path to growth — and challenges encountered along the way — reveals tactics to deploy to prioritise profitability and maintain steady financial discipline. READ NOW

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