Kering’s CEO Shake-Up

How Brands Can Get Influencer Trips Right; New Chinese Models Are Reshaping Global Runways

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JULY 19, 2023 At Kering, Gucci's CEO is stepping down as Saint Laurent's chief prepares to oversee all of the group's brands. Brands are paring back influencer trips in favour of deeper creator relationships with fewer public relations headaches. New Chinese models are reshaping the runways of European and US megabrands. Ralph Lauren CEO Patrice Louvet is planning further price hikes, doubling down on its brand elevation strategy. Plus, global luxury players have new opportunities to connect with Chinese customers as international travel picks up, according to a recent BoF Insights report.

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LUXURY As Gucci's CEO Steps Down, Saint Laurent's Chief Steps Up By Robert Williams

Marco Bizzarri led the Italian luxury giant through a historic expansion before the business struggled to bounce back from the pandemic. Parent company Kering announced the move as part of a broader executive shakeup after which Saint Laurent CEO Francesca Bellettini will oversee all the group's brands. READ MORE

MARKETING How Brands Can Get Influencer Trips Right By Malique Morris

Creators are still getting flown around the world on the company dime, but some companies are adopting a less-showy, more authentic-seeming approach amid a backlash to ostentatious displays of wealth. READ MORE

CHINA New Chinese Models Are Reshaping Global Runways By Tiffany Ap

Local agencies are signing more models that don't have classical Han Chinese features with knock-on effects for who gets cast by megabrands in Europe and the US. READ MORE

LUXURY Ralph Lauren to Keep Raising Prices in Brand Elevation Push By Bloomberg CEO Patrice Louvet said the American label was doubling down on efforts to boost the cachet of its brands and eyeing expansion in India. READ MORE

Harrods to Open First Private China Club Catering to Ultra-Rich READ MORE

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