MISSING IN ACTION — Chris Christie planned to run a New Hampshire-centric campaign in his pursuit of the Republican presidential nomination. The former New Jersey governor announced his bid there, and pledged to do “even more listening” than in the 100 town halls he held in the state as a presidential candidate in 2016. Yet the only time he’s come face to face with a Granite State voter over the past three weeks is through a TV screen. What explains his absence from the key early state that offers him his best — and perhaps only — chance to advance in the GOP primary? Christie’s campaign has run headlong into the realities of making the debate stage in 2023. The problem is that candidates must clear a 40,000-donor threshold to qualify for the August 23 debate and a small state like New Hampshire isn’t where the money’s at. So instead of hitting the trail these past three weeks, Christie hit the television and radio circuit. While other candidates have flooded the state in Christie’s absence — former President Donald Trump, Florida Gov. Ron DeSantis and former South Carolina Gov. Nikki Haley included — he hasn’t set foot in New Hampshire since June 23. Christie “likely missed a few opportunities” to capitalize on his post-launch polling bump to third place in New Hampshire by giving up his ground game for a few weeks, Jim Merrill, a Republican consultant based in the state, told Nightly. In the end though, the former governor’s gambit paid off. Christie told CNN last week that he’s cleared the threshold to make the first debate. His campaign also reported raising nearly $1.7 million in the first 25 days of his campaign. A super PAC supporting his candidacy raised nearly $5.9 million in the same timeframe. “Media and the way people consume news has drastically changed. We’ve said from the beginning that this is going to be a nimble and modern campaign with a focus using earned media — whether that is taking it to Trump or getting to 40,000 donors,” a Christie campaign spokesperson said. The former governor’s temporary shift in strategy reflects the broader struggle many of the lower-tier candidates are facing as they scramble to make the first debate stage. Beyond hitting the donor threshold, candidates need at least one percent support in three qualifying national polls, or in two national polls and one early nominating state poll. Christie scored his first last week: a national Morning Consult poll that put him at three percent. Some candidates are turning to gimmicks to help meet the donor threshold. North Dakota Gov. Doug Burgum is offering $20 gift cards to people who donate $1 to his campaign. Vivek Ramaswamy is paying supporters a 10-percent commission on any money they raise for his bid. Miami Mayor Francis Suarez is raffling off tickets to soccer star Lionel Messi’s Inter Miami debut to people who Venmo $1 to his campaign. Others, like Mike Pence, are going old-school and making the rounds on the fundraising circuit. The former vice president is expected to attend fundraisers in Chicago on Tuesday and Boston on Wednesday, per two people familiar with his plans. Failing to make a debate stage could prove disastrous for lesser-known or less-popular candidates, creating a negative feedback loop of low polling, poor fundraising and missed opportunities to reach new voters and donors that can eventually end a campaign. But skipping several weeks on the trail isn’t great either — unless you’re polling 20 points ahead like Trump. That’s particularly true in New Hampshire, a famously fickle state where voters demand face-to-face interaction with presidential hopefuls. “The national debate rules make camping out here more difficult,” Merrill, who’s not working with a candidate this election cycle, said. And Christie “is banking big on doing well in the August debate” to propel his candidacy beyond one state. Christie is also reemerging on the campaign trail. He’s scheduled a town hall in South Carolina on Friday. And his campaign said he’ll be back in New Hampshire later this month. Welcome to POLITICO Nightly. Reach out with news, tips and ideas at nightly@politico.com. Or contact tonight’s author at lkashinsky@politico.com or on Twitter at @lisakashinsky.
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