Wednesday, July 26, 2023

Can the Barbie Playbook Work for Gap?

The AI Company Making 'Google Maps For Supply Chains'; Can the 'Euphoria' Makeup Artist Build a Brand?
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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 27, 2023

  • Gap Inc.'s new CEO is credited with orchestrating Barbie's sensational comeback but faces a much larger challenge reinvigorating the ailing retailer.

  • The AI company tapped by US Customs to help block imports made with forced labour is trying to build "Google Maps for supply chains."

  • The makeup artist behind "Euphoria" is taking on cosmetics giants with new funding and an Ulta Beauty partnership for her brand, Half Magic.

  • Moncler sales grew 29 percent year-over-year in the first six months of 2023, driven by demand in China.

  • Plus, join us live today at 14:00 BST / 9:00 EDT for our next BoF Insights Masterclass exploring the critical shifts in China's luxury shopping landscape. Register here.

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Inside Hermès' Best-In-Class Leather Goods Strategy

This year, Hermès' stock price has soared, lifting the company's market capitalisation above $200 billion — more than that of Nike, the world's biggest fashion brand by revenue — for the first time.

BoF's case study, Inside Hermès' Best-in-Class Leather Goods Strategy, breaks down Hermès' leather goods success, exploring how it protects and grows the hero category while creating stability, profitability and self-determination in a fast-moving, competitive luxury fashion market — offering lessons for brands at every scale.

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