Retail Crime, Explained

How Brands Build Community; The Brands Redefining Luxury Beauty

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JUNE 23, 2023 BoF unpacks retail crime data, and what the industry and policymakers are doing to combat theft. Brands are soliciting feedback from consumers during product development as a way to build community. Guerlain, Valmont and other brands are carving out a new "ultra-luxury" beauty segment, where products cost $1,000 or more. The Lede Company acquired OBCM, the latest example of convergence between fashion and entertainment. A US congressional investigation found an "extremely high risk" Temu sells products made with forced labour. Aesop's global head of digital marketing and social media shares his career advice for emerging talent.

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RETAIL The Organised Retail Crime Phenomenon, Explained By Cathaleen Chen

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation. READ MORE

MARKETING How Brands Make Community More Than a Buzzword By Malique Morris

A growing number of brands, particularly in beauty, are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth. READ MORE

BEAUTY The Brands Redefining Luxury Beauty, One $200 Lipstick at a Time By Rachel Strugatz

As mass brands adopt labelling and ingredients once reserved for high-end products, some companies are staking out a new "ultra luxury" space, where entry-level creams and serums cost $1,000 or more. READ MORE

WORKPLACE & TALENT How I Became… Global Head of Digital Marketing and Social Media at Aesop By Sophie Soar Leslie Caswell held roles at Burberry and Meta before starting at Aesop. He advises juniors to focus on knowledge not seniority when approaching mentors, and to remember your first job doesn't need to be your dream job. READ MORE

MARKETING The Lede Company Acquires OBCM By Diana Pearl The New York-based agency is broadening its portfolio with the purchase of Olivier Bourgis' fashion-focussed firm. READ MORE

Shein and Temu Are Skirting Tariff Costs, US Lawmakers Say READ MORE

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NEWS BRIEFS Advent International Acquires Parfums de Marly and Initio Parfums Privés Shein Seeks to Expand Supply Chain Beyond China

PARTNER CONTENT

At Raisefashion, Supporting Emerging BIPOC Designers Grow Their Businesses Raisefashion's brand fellowship programme selects 8 BIPOC designers for mentorship on building a successful brand and operationalising growth strategies in addition to receiving a $15,000 grant. "Funding continues to be a major issue as BIPOC designers scale to meet rising consumer demands and revenue opportunities, [...] and we must take action to address [these issues]. Raisefashion executive director and founding board member, Felita Harris, previously told BoF. Now, BoF profiles four designers enrolled in the programme with existing fashion businesses, leveraging the programme to broaden their knowledge base and access new avenues of expansion. READ MORE

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