Nike’s Return to Wholesale, Explained

How Independent Fashion Competes in E-Commerce; Why Beauty's Challenger Brands Need to Rev Up Growth

WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 29, 2023 Nike's renewed push into wholesale reflects a growing need for retailers to diversify their distribution. Wholesale is a must for independent fashion brands, but rampant discounting in e-commerce presents a challenge. The State of Fashion: Beauty explores what it takes for independent brands to scale successfully. Chanel's Global CEO Leena Nair, Bottega Veneta creative director Matthieu Blazy and Fast Retailing's John C. Jay will share their insights at BoF VOICES 2023 this November. Request an invitation to join us in person. Louis Vuitton tapped tennis star Carlos Alcaraz as an ambassador, the latest athlete to be signed by a luxury brand.

TOP STORIES

RETAIL Nike's Complex Relationship With Wholesale, Explained By Daniel-Yaw Miller and Marc Bain

The sportswear giant is quietly returning to third-party stores six years after it first announced a pivot toward direct channels. But this isn't a reversal of priorities as much as it is an evolution of Nike's distribution strategy, analysts say. READ MORE

TECHNOLOGY Can Indie Fashion Compete With E-commerce Juggernauts? By Cathaleen Chen Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up their sleeves. READ MORE

BEAUTY Why Beauty's Challenger Brands Need to Rev Up Growth By BoF Team and McKinsey & Company

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty. READ MORE

NEWS & ANALYSIS BoF VOICES 2023 Is Coming: First Speakers Announced By BoF Team

Chanel's Global CEO Leena Nair, Bottega Veneta creative director Matthieu Blazy, and Fast Retailing's John C. Jay will share their insights at BoF's annual gathering for big thinkers. READ MORE

Louis Vuitton Taps Tennis Star Carlos Alcaraz as Latest Ambassador READ MORE

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NEWS BRIEFS LVMH Emerges as ESG Magnet With $17 Billion Stake Boohoo Urges Revolution Beauty to Call General Meeting Over Board Changes Nike Expected to Forecast Profit Below Wall Street Estimates TSG Is Exploring Sale of Outdoor, Ski Gear Retailer Backcountry

PARTNER CONTENT

At Istituto Europeo di Design, Placing Mentorship and Student Values at the Core of Its Curriculum The school's Florence campus director Danilo Venturi shares how IED is tailoring five new postgraduate courses — Creative Direction for Fashion; Fashion Trend Forecasting; Fashion Brand Management; Fashion Business; and Fashion Merchandising and Buying — led by mentorship and interdisciplinary, project-driven teaching to meet the needs of fashion's next generation of talent.  "We believe mentors spending time in dialogue with the students is important because education is more than just acquiring knowledge in a given sequence — it's about individual and collective growth. This is core to our identity at IED," Venturi told BoF.  READ MORE

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