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Why Fashion Can't Kick Its Cowboy Obsession; New Business of Beauty Global Forum Speakers
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BoF Insights Gathers Executives During Milan Design Week to Share Insights From Lifestyle Research

At an executive briefing during Milan Design Week for the launch of BoF's latest insights report — The Lifestyle Era: Luxury's Opportunity in Home and Hospitality — Design Holding CEO Daniel Lalonde, La Double J founder JJ Martin and Isabelle Dubern-Mallevays, co-founder of Invisible Collection, discussed the growing opportunities in the home design and hospitality space for fashion and beauty brands. 

About 70 percent of wealthy consumers in the US, UK and France surveyed for the report say they are more likely to shop for home products from brands from whom they have already purchased, while 40 to 50 percent say they expect to increase spending on home textiles, decor and fragrances. 

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