The Complete Guide to Managing Markdowns

Audemars Piguet's CEO; Why We're Talking About Quiet Luxury Again

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MARCH 27, 2023 Offloading excess merchandise has never been trickier. BoF's new case study looks at savvy markdown strategies. A visionary CEO has turned Audemars Piguet into Swiss watchmaking's hottest brand with $2 billion in annual sales. From HBO's "Succession" to Paris Fashion Week to the Oscars, quiet luxury is suddenly everywhere. Gucci and the company behind the Bored Ape Yacht Club NFTs announced a multi-year partnership.

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RETAIL The Complete Guide to Managing Markdowns | Case Study By Cathaleen Chen Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation. READ MORE

LUXURY How Audemars Piguet Became Swiss Watchmaking's Hottest Brand By Tamison O'Connor

The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy. READ MORE

LUXURY It's Not Just 'Succession': Why Quiet Luxury Is Everywhere Lately By Brian Baskin

The final season of HBO's drama isn't the only reason the discreet style of the rich is a topic of conversation again. That, plus what else to watch for this week. READ MORE

TECHNOLOGY Gucci Teams Up With Company Behind Bored Ape Yacht Club By Marc Bain The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment. READ MORE

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NEWS BRIEFS US House Speaker Says Lawmakers to Move Forward With TikTok Bill

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WORKPLACE & TALENT BoF LIVE | How Retail Careers Are Evolving By BoF Team

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Herno Laminar The dividing line between an outdoor and a city garment is among the most successful example of contamination in fashion, and this line was crossed by Herno about 10 years ago with Herno Laminar. On the other hand, why shouldn't a city garment be made of breathable fabric that makes it practical, light, warm, durable, waterproof, windproof and stylish at the same time?  DISCOVER MORE

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