Inside Vans’ Comeback Plan

Jeremy Scott Leaving Moschino; Tim Blanks on Jack Davison; Vacation Takes Its Pool Party Vibe to the Masses

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MARCH 21, 2023 After flooding the market with Old Skools, Vans sees new products and a smarter wholesale strategy as key to a turnaround. Photographer Jack Davison is a master of contemporary portraiture, writes Tim Blanks. The sunscreen brand Vacation is looking to take its '80s pool party vibe to the masses. Jeremy Scott is exiting his role as creative director of Moschino after 10 years. It's your last chance to secure your place for tomorrow's BoF Professional Summit to hear from Gucci, Ambush, Puma, Levi's & StockX.

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RETAIL Vans Knows You're Sick of Their Shoes By Cathaleen Chen

For 15 years, the canvas sneaker giant rode a wave of demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again? READ MORE

LUXURY Jack Davison: Modern Master of Photography By Tim Blanks His redefinition of contemporary portraiture is just one facet of the young Londoner's stunning body of work, writes Tim Blanks. READ MORE

BEAUTY Sunscreen Brand Vacation Takes Its Miami Pool Party Vibe to the Suburbs By Priya Rao Following a $6 million Series A funding round, the sunscreen brand prepares to move past its club of creative clientele and reach the masses. READ MORE

Jeremy Scott Is Exiting Moschino READ MORE

UN Calls for 'Everything, Everywhere, all at Once' Climate Action READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

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How In-Store Fragrances Positively Impact Brand Value Integra Fragrances works with the likes of Fendi, Bulgari and Emirates to create bespoke fragrances that translate a brand's DNA into sensorial experiences, which are overlaid onto a myriad of customer journeys and experiences. Indeed, ambient scent improves recall and recognition of familiar and unfamiliar brands, according to Rutgers University research in 2020. "Scent branding is about developing a signature scent that is associated with a brand, helping to create a stronger bond with consumers, thus becoming part of the company's brand identity. It is more than just using a pleasant aroma in a specific space — it is about creating a full, immersive sensory experience," says chief executive Lorenzo Cotti. READ MORE

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