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How In-Store Fragrances Positively Impact Brand Value

Integra Fragrances works with the likes of Fendi, Bulgari and Emirates to create bespoke fragrances that translate a brand's DNA into sensorial experiences, which are overlaid onto a myriad of customer journeys and experiences. Indeed, ambient scent improves recall and recognition of familiar and unfamiliar brands, according to Rutgers University research in 2020.

"Scent branding is about developing a signature scent that is associated with a brand, helping to create a stronger bond with consumers, thus becoming part of the company's brand identity. It is more than just using a pleasant aroma in a specific space — it is about creating a full, immersive sensory experience," says chief executive Lorenzo Cotti.

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