Marketing Budgets Face the Chop

Why Gen-Z Yellow Is No Millennial Pink, Tim Blanks Reports From Paris Couture Week

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JANUARY 26, 2023 Brands that pull back on marketing this year may suffer slower growth, but those that don't could see a hit to their bottom line. Tim Blanks reports from Paris couture week: Jean Paul Gaultier designed by Haider Ackermann. Designer Robert Wun's first-ever show will close Paris couture week tonight. Gen-Z brands are gravitating toward the colour yellow, but the trend is playing out differently the Millennial pink craze. Zegna's fourth quarter revenue fell year-over-year due largely to Covid curbs in China.

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DIRECT-TO-CONSUMER What Happens When Digital Brands Have to Cut Back on Marketing By Malique Morris With an uncertain economic outlook, digital brands are forced to make tough calls on whether to cut back on marketing at the expense of growth or continue to spend and accept lower profits. READ MORE

FASHION WEEK At Long Last, Triumph! By Tim Blanks Haider Ackermann's guest designership for Jean Paul Gaultier's couture line finally brings the dramatic creative uplift this season has been missing. READ MORE

FASHION WEEK Robert Wun: From Dalston to Place Vendôme By Susanna Lau After years on the fringes of the industry, the Hong Kong-born designer opens up about his first-ever show, set to close Paris couture week on Thursday: 'Fear is the inspiration.' READ MORE

BEAUTY Why Gen-Z Yellow Will Never Be Millennial Pink By Diana Pearl Gen-Z's bright aesthetic may be rising in popularity, but the generation's individualistic nature may keep it from becoming a full-blown phenomenon. READ MORE

Zegna Q4 Sales Fall on China Covid Curbs, Staff Shortages READ MORE

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